How do you do it?
First, you need to decide which strategy you’ll be using to get your message out and then you can craft your message to fit the strategy.
There are several mobile marketing strategies/tools you can use to reach your customers on their mobile devices and we’ll list them here. It’s beyond the scope of this report to go into extreme detail for each. Your mobile marketing consultant will be able to help you make the right choices for your business.
Text Messaging (SMS)
SMS stands for Short Message Service, also known as text messages. Most cell phones are capable of sending and receiving text messages. You’re limited to 140 characters and that is enough to get a short message out, link to a website or send out a coupon.
We’ve already talked about the great open rates and conversion rates for text messages. This is definitely one strategy you’ll want to keep in mind when setting up your mobile marketing campaigns.
QR Codes are a great mobile tool to use and they deserve some explanation.
The QR Code is a barcode that was developed in Japan and is commonly used in much of the world.
QR stands for Quick Response.
If you have a QR scanner on your smartphone, you can scan the code on this page.
The difference between a regular barcode and the QR code is that the QR Code stores data which can be read digitally. The QR code is read by scanners in stores or using the camera and a QR code reader (available free) which are installed on your smartphone.
A QR Code can be used to provide a link to a web page, a coupon or details on a new product and can be printed on anything – even t-shirts! The uses for a QR Code are endless.
Despite the increase in popularity of text messaging, emails are still a great way to get a message out. You’ll observe people checking their emails all day long, in a variety of locations, because they have their mobile phones with them. This is an affordable and acceptable way to market via mobile.
Mobile Internet Sites
The increase in smartphones which have the ability to surf the web means that your website should be formatted to be mobile friendly. People on the go tend to search for basic information, such as phone numbers, addresses, and hours of operation. They’re trying to make quick decisions and do not usually have the time to read a complicated website when on the go. You need to make sure you have appropriate, easily findable information on your mobile friendly website.
Mobile applications are computer programs that are installed on mobile phones. They are used to provide capabilities, such as looking at a checking account balance or playing a game. Applications can also include your marketing message. They can be a great way to get your message out.
Social media has been a driving force in the growth of smart phones. It’s very easy for folks to participate in social media conversations throughout the day using their phones. You can take advantage of this trend by incorporating a mobile social media strategy in your marketing.